{"id":89855,"date":"2023-06-28T10:00:02","date_gmt":"2023-06-28T09:00:02","guid":{"rendered":"https:\/\/vu-ondernemend.nl\/engram-2\/"},"modified":"2025-02-04T16:06:29","modified_gmt":"2025-02-04T15:06:29","slug":"engram","status":"publish","type":"post","link":"https:\/\/vu-ondernemend.nl\/en\/engram\/","title":{"rendered":"Engram"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;116376&#8243;][vc_column_text uncode_shortcode_id=&#8221;118194&#8243;]<strong>About Engram<br \/>\n<\/strong>Engram is a MarTech platform that revolutionizes how businesses approach customer experience.<\/p>\n<p>At Engram, we believe every interaction with a customer shapes their perception of your brand and influences whether they&#8217;ll return. Delivering a single great customer experience is straightforward; maintaining that excellence consistently across all interactions is the real challenge\u2014and it&#8217;s where we excel.<\/p>\n<p>Only <strong>4% of all brand communication is remembered<\/strong>. In a media environment that&#8217;s increasingly fragmented and governed by stricter privacy regulations (disappearance of third-party cookies), reaching the right people with the right message &#8211; meeting their needs &#8211; has become more difficult than ever. This puts extra pressure on the effectiveness of marketing.<\/p>\n<p><strong>Time for Change<br \/>\n<\/strong>This pressure is causing a &#8220;race to the bottom&#8221; within the disciplines of data, creativity, and media. More is being demanded from each individual area, yet their impact is diminishing. At the same time, there&#8217;s a lack of cohesive collaboration among these disciplines. It&#8217;s time to approach this challenge from a new perspective.<\/p>\n<p>That&#8217;s where Engram comes in. Our platform enables companies to achieve consistency by integrating customer data and content into a unified, actionable system. Engram is an innovative MarTech solution that connects data, creativity, and media. Our software empowers organizations to organize data, making it accessible, applicable, and actionable:<\/p>\n<ul>\n<li><strong>Data Accessible<\/strong>: We effectively collect and structure first- and zero-party data, making it easily accessible.<\/li>\n<li><strong>Data Applicable<\/strong>: We ensure that the collected data can be seamlessly transformed into personalized communication, making it immediately applicable.<\/li>\n<li><strong>Data Actionable<\/strong>: By making data usable, marketers can identify and reach anyone, anywhere, making the data truly actionable.<\/li>\n<\/ul>\n<p>With Engram, businesses are not just optimizing their marketing\u2014they&#8217;re transforming it. By unifying customer data and content, we help you elevate your marketing efforts, enabling you to communicate more effectively and personalize each customer experience. This revolutionary approach changes how you engage with your customers, and they&#8217;ll love the difference.<\/p>\n<p><em>Crafting Experiences, Shaping Memories<\/em><\/p>\n<p>Learn more at <a href=\"http:\/\/www.engram.io\/\">www.engram.io<\/a><\/p>\n<p><strong>Why the VU StartHub?<br \/>\n<\/strong>At Engram, we thrive on distilling complexity to its essence, always focusing on what truly matters. That&#8217;s why we&#8217;re excited to be part of the VU StartHub community. The StartHub embodies the core of innovation and entrepreneurship, fostering an environment where the fundamental elements of growth are nurtured. This emphasis on the essentials aligns perfectly with our own approach.<\/p>\n<p>What particularly appeals to us is the vibrant network of specialists within the StartHub. Being surrounded by a diverse group of experts and coaches, startups, students, and researchers fuels our passion for collaboration and innovation. We enjoy working within such a dynamic web, where knowledge and expertise are readily shared and accessible. VU StartHub offers exactly that.<\/p>\n<p>By working within this community, we can further our ambition to grow and make meaningful contributions. It&#8217;s an environment that not only supports but also amplifies our mission.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>A MarTech SaaS platform for managing customer experience.<\/p>\n","protected":false},"author":4,"featured_media":89811,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"two_page_speed":[],"footnotes":""},"categories":[105],"tags":[153,154],"class_list":["post-89855","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-startup-en","tag-vu-starthub-ex","tag-vu-starthub-ex-en"],"featured_image_src":"https:\/\/vu-ondernemend.nl\/wp-content\/uploads\/2023\/06\/Logo-website.jpg","author_info":{"display_name":"Hans Drenth","author_link":"https:\/\/vu-ondernemend.nl\/en\/author\/hans\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Engram - 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